Why Delegation Matters: A Conversation on Administrative Support with Erika Pherson

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Why Delegation Matters: A Conversation on Administrative Support with Erika Pherson

Running a business can often feel like trying to do everything at once. From strategy to client delivery, marketing to bookkeeping, the list of responsibilities never ends. But as today’s guest on the Two Piers Podcast reminds us, leaders don’t have to carry it all alone.

Host Erica D’Eramo welcomes Erika Pherson, Founder and CEO of The Collective Concierge, for a conversation about the power of administrative support and why learning to delegate is one of the smartest investments a leader can make.

Introducing The Collective Concierge

Erika Pherson has built her company around a clear purpose: helping entrepreneurs, solopreneurs, and small business owners streamline their work so they can focus on what matters most.

With a background in high-level administrative support, process optimization, and project management, Erika designed The Collective Concierge as a hybrid solution—offering both in-person and remote support tailored to client needs. Her approach gives leaders more stability, more time, and the peace of mind that nothing will fall through the cracks.

From Doing It All to Building Support

Like many entrepreneurs, Erika started out with the belief that she needed to handle everything herself. But balancing career ambitions with raising a family highlighted the need for a more sustainable model.

The Collective Concierge grew out of that realization: that true success doesn’t come from doing it all, but from creating the right systems and supports. As Erika explains, her mission is to provide clients with a “white-glove” experience—anticipating needs, solving problems, and ultimately helping businesses grow.

Why Delegation Feels Hard

As Erica and Erika both note, delegation doesn’t come naturally to many leaders. Emotional, practical, and logistical barriers often get in the way:

  • The belief that no one can do it as well.

  • The perceived cost of hiring help.

  • The time it takes to explain tasks.

But the real cost, Erika argues, is the time leaders lose when they don’t delegate. Her advice? Write down every task you handle that doesn’t require your expertise, calculate what your time is worth per hour, and see if those tasks should stay on your plate.

Building Systems and Trust

Delegation isn’t just about handing off tasks—it’s about creating systems that allow others to succeed. Erika highlights:

  • Learning client systems quickly. Whether it’s working with attorneys, financial planners, or manufacturing firms, she adapts without taking up unnecessary time.

  • Weekly check-ins. Regular communication ensures alignment and prevents small issues from turning into bigger problems.

  • Clarity on outcomes. The more specific leaders are about what success looks like, the easier it is for others to deliver.

More Than Task Support: A Thought Partner

One of the unexpected benefits Erika brings to her clients is thought partnership. With experience across industries and roles, she often advises on how to improve processes, organize systems, or approach challenges differently.

Erica notes how valuable it is to have a trusted partner offering fresh perspectives—especially when leading can feel isolating.

Overcoming Resistance to Letting Go

Some leaders resist delegation because of personality, past workplace experiences, or unclear expectations. Erika’s advice for them is straightforward:

  • Be intentional about what you need.

  • Define what a good outcome looks like.

  • Stay open to feedback and iteration.

Erica adds that for those really struggling, working with a coach can help clarify goals and make delegation less daunting.

Finding the Right Fit

Erika emphasizes that chemistry matters in support relationships. She encourages leaders to:

  • Start by making a list of tasks they’d consider delegating.

  • Use discovery and video calls to explore fit.

  • Look for both skills and relational alignment.

As Erica points out, this is no different from coaching or other professional relationships—finding the right match makes all the difference.

Closing Thoughts

Both Ericas close the conversation with a shared recognition: delegation isn’t just about getting work done, it’s about creating space to do meaningful work and enjoy the process of running a business.

Erica D’Eramo credits Erika Pherson and The Collective Concierge with helping her own business run more smoothly and grow. Erika, in turn, shares her joy in supporting leaders and seeing their visions take shape.

For listeners who are feeling overwhelmed, this episode offers a reminder: asking for help isn’t a weakness—it’s a strategy for growth.

👉 Learn more about The Collective Concierge and connect with Erika at www.thecollectiveconcierge.com
🎧 Listen to the full conversation on the Two Piers Podcast.

Erica D'Eramo