Coaching Beyond the Corporate World: Why Nonprofits Need Coaching Too with Kathy Berg

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Coaching Beyond the Corporate World: Why Nonprofits Need Coaching Too

In this episode of the Two Piers Podcast, Erica D’Eramo sits down with Kathy Berger, an experienced coach who leads coaching initiatives within the nonprofit sector and recently joined the Two Piers coaching team. Together, they explore the role of coaching in nonprofit organizations, common misconceptions about coaching, and why coaching can be just as valuable in mission-driven work as it is in corporate environments.

Along the way, they discuss burnout, leadership transitions, strategic thinking, and what happens when people are finally given the time and space to think.

Finding Coaching Through a Different Path

Kathy's path into coaching began through a background in counseling and human services. After relocating from New York to New Hampshire, she discovered that continuing down the traditional counseling path would require repeating significant portions of her education and training.

At the same time, she found herself drawn to another helping profession: coaching.

What initially appealed to her was the opportunity to support people in realizing their potential and becoming the best version of themselves. As she describes it, coaching offered a chance to spend her career helping people grow, learn, and navigate challenges while serving as a trusted supporter and thought partner.

As Kathy immersed herself in the coaching profession, she discovered the International Coaching Federation (ICF), coaching competencies, and the growing body of professional standards that help distinguish coaching from advice-giving, consulting, or mentoring.

What Coaching Is (and What It Isn't)

One of the recurring themes throughout the episode is the persistent misunderstanding of coaching.

Many people still assume coaching means hiring someone to tell them what to do. Erica and Kathy both encounter this misconception regularly.

Instead, coaching focuses on helping people think more deeply, uncover their own insights, and develop solutions that fit their unique circumstances.

As Kathy explains, there may be moments when a coach offers an observation or asks a client to consider a possibility. Even then, the decision-making power remains with the client. The coach's role is not to provide answers, but to help clients discover answers that feel authentic and sustainable.

The result is often increased confidence, stronger decision-making, and a greater sense of ownership over one's choices and direction.

Why Nonprofits Are a Natural Fit for Coaching

One misconception that both Erica and Kathy challenge is the idea that coaching is primarily a corporate tool.

For Kathy, who has spent her career in nonprofit organizations, that assumption has never made much sense.

Many corporate organizations provide coaching to employees who are moving into leadership roles, preparing for promotions, or navigating major transitions. Nonprofit leaders often face those same challenges while operating with fewer resources, smaller teams, and significant mission-driven pressure.

Nonprofit professionals are frequently asked to do more with less. They are often deeply committed to the mission of the organization and willing to invest extraordinary amounts of time and energy to support it.

That dedication can be inspiring. It can also contribute to burnout.

Kathy notes that burnout rates in the nonprofit sector remain extraordinarily high. Coaching can provide leaders with a dedicated space to reflect, process challenges, and navigate the identity shifts that often accompany promotions and increased responsibility.

The Hidden Cost of Mission-Driven Work

One particularly interesting part of the discussion explores how mission-driven work can sometimes create unique challenges.

People who care deeply about a cause often have a strong sense of purpose. That connection to purpose can be energizing, but it can also make it harder to establish boundaries.

As Erica points out, organizations may unintentionally rely on employees' passion and commitment to bridge resource gaps. When people are deeply invested in a mission, they may be more likely to work longer hours, take on additional responsibilities, and postpone their own needs.

Without intentional support, that dynamic can lead to exhaustion and disconnection from the very work that once felt meaningful.

Creating Space to Think

One of Kathy's coaching stories captures the value of coaching particularly well.

After completing a short coaching engagement with a nonprofit director, she asked what had been most valuable about the experience.

The response was simple:

"It's the only time that I can sit and think things through."

That observation resonated strongly with Erica.

Many leaders spend their days responding to urgent issues, solving problems, and managing competing demands. Strategic thinking often gets pushed aside because there never seems to be enough time.

Coaching creates intentional space for reflection. It offers an opportunity to slow down, explore questions from multiple angles, and think beyond the immediate crisis or task list.

For many leaders, that dedicated time to think may be one of coaching's most valuable benefits.

Coaching Is About Humans, Not Industries

As Kathy expands her coaching work beyond nonprofits and into broader organizational settings, she has been struck by how similar people's challenges often are.

Whether someone works in a nonprofit, a Fortune 500 company, government, or runs their own business, many of the underlying concerns remain remarkably consistent:

  • Navigating change

  • Managing stress

  • Leading people

  • Finding purpose

  • Building confidence

  • Making difficult decisions

  • Balancing work and life

The acronyms may change. The organizational structures may differ. The human experience is often surprisingly similar.

As Erica notes, much of coaching ultimately comes back to helping people live and work in a way that feels sustainable, aligned, and impactful.

Considering Coaching for Yourself

Toward the end of the episode, Kathy offers a simple invitation: consider coaching.

Not because something is wrong.
Not because you're struggling.
Not because you're behind.

But because having a dedicated thought partner can be valuable at any stage of life or leadership.

Whether you're navigating a promotion, exploring a career change, leading a team, running an organization, or simply trying to think through an important decision, coaching provides space to slow down, reflect, and move forward with greater clarity.

Learn More

Listeners interested in exploring coaching can connect with both Kathy Berger and Erica D’Eramo through Two Piers Consulting. Coaching is available for individuals across sectors, including nonprofit, corporate, government, and self-employed professionals.

As a Public Benefit Corporation, Two Piers also offers a 50% discount on coaching services for nonprofit organizations, reflecting its ongoing commitment to supporting mission-driven work.