Nicte Cuevas is an award-winning bilingual brand strategist and designer, as well as the owner of Nicte Creative Design. She connects color, cultura, and design into a purpose-driven brand strategy for visionary companies. Through empathy-driven methodology, Nicte evolves, invigorates, and amplifies businesses’ unique brand positions. Her roots from Venezuela, Mexico, and Colombia deepen her love and commitment to cultural diversity in her work. Nicte has taught over 120,000 worldwide with courses on branding, color psychology, and design as a LinkedIn Learning instructor.

She joins us this episode to discuss the ways that culture and color can come together to support a brand's voice, strategy and impact. Nicte shares how her own personal journey and multicultural Latina heritage have shaped the way she uses the power of color to help people and brands tell their stories and connect with their audiences. Whether you're developing your own personal brand or contributing to the brand of an organization, this episode speaks to the art of communication and how the methods and media that we use can impact how our voice is heard.